Read and Rest Hotel (2019)


A magazine-themed boutique hotel with a built-in reading room, hosting independent magazines from around the world. Its visual identity is inspired by the form of the journal and lifestyle magazine, highlighted in lifestyle photography from collaborating artists and inspiring quotes from various magazines.

Led a three-person team to deliver creative direction and a comprehensive visual system design for a boutique hotel, in close collaboration with the clients and architects. Produced a logo and typographic system for print and digital use, as well as physical branding, promotional and way-finding materials for use at the hotel site.

Featured in the book Brand New Brand (Gestalten, 2021).

Branding at Meat Studio︎︎︎





Finding patterns within the mundane and ubiquitous
© Chinhwa Ho 2023